Daily Paper Launches London Flagship Store

By June 19, 2021Fashion News

The brand's fourth store.

Amsterdam-based fashion label Daily Paper has made its way to England in the form of a new London flagship store. Having launched several pop-ups and initiatives in the city, the shop marks a permanent outpost for the brand.

Translating its afro-centric design language into the store, it is located in the Soho area. Spanning over two floors, the store features three animals on a floor mosaic which represents the founder’s countries of origin. The lion, the leopard and the eagle represent Ghana, Morocco, Somalia respectively.

See the new store below, open June 19 at 11 AM BST. The address is 14-16 Great Pulteney Street, Soho, W1F 9ND London.


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