Following a group of mates.
British streetwear label Unknown has launched its Spring/Summer 2021 collection with a new campaign.
Featuring common scenes for anyone who grew up in the UK, the editorial includes a group of friends skateboarding, drinking and shaving their mates hair outside on a kitchen chair. All of this is romanticised through a vintage lens, as they drive in a retro convertible and play music over a tape recorder.
The 37-piece collection centres around a star motif, which is printed onto t-shirts, jeans and tracksuits. Along with these items, the brands signature rhinestone-incrusted tracksuit can be seen to make a come-back alongside various other matching tracksuits.
See the lookbook below, with the first drop releasing on June 20 via the brand’s website.
PHOTO CREDIT: @Uknownuk
