The Importance of Coming Together.
The latest label to debut their autumn/winter 2021 collection campaign, American heritage brand Coach recently unveiled their “With Friends” promotional imagery for your perusal.
Continuing their relationship with “Coach Family” Michael B Jordan and Jennifer Lopez, the duo appear alongside Kōki and Jeremy Lin in the Renell Medrano lensed shots which shines a light on “moments of unexpected joy that are only possible when friends and communities come together.”
Captured in cities across the globe with styling from Olivier Rizzo, the campaign centres around the idea of outdoor gatherings and parties while presenting some seasonal highlights including the house’s new Tate and Soft Tabby bags, Hitch Backpack and the reintroduction of its iconic Rogue bag. Speaking on the release, creative director Stuart Vevers commented:
“The Fall collection is inspired by our present and our future––by what we’ve learned and where we are going, It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic and tactile, it celebrates the sense of possibility and joy found in connection.”
Check out the campaign in full below and shop your favourites via the brand’s website as they release.
PHOTO CREDIT: @Renell Medrano