HUGO Louder x Rejjie Snow.
In conjunction with HUGO, the German fashion brand launched its own music platform titled ‘HUGO Louder’ back in March 2021. Innovatively introduced to showcase international artists – today marks its fifth edition of the series – in collaboration with Dublin-born rap artist Rejjie Snow.
With the aim to provide amplification for young, inspiring, and emerging talent, the newly-born project reflects HUGO’s ethos of integrating popular culture with its brand – and it’s not the first time either. Back in 2012, the brand launched ‘HUGO Tracks’ which similarly showcased bands and acts from the electronic music scene.
Since its ascension, the mini-series has seen the likes of Kelvyn Colt, Rola, Amelie Lens and Patrick Mason all hit the stage with each episode focusing on one talent along with the topics they care about and their hopes for a more optimistic and inclusive future.