Lazy Oaf Unveil Pending SS22′ “Oaf Pub” Collection

By February 15, 2022Fashion News

Pub Garb Sorted.

Serving up an offering with its influences at the heart of British culture, Lazy Oaf recently unveiled their ‘Oaf Pub’ collection which serves up a slew of pub-inspired wares for your perusal.

Comprising a relatively concise range of just 35-pieces broken down into the ‘Peggy Michell’ evoking drop one and “crisps, pork scratchings, scampi fries and scotch eggs” inspired drop two; a range of wares from drop one’s leopard set, cosy fleeces and high neck jumpers to drop two’s shorts and shirt crisp packet co-ord and cosy knits spare no thought in nodding to their influences. Speaking on the release, Gemma Shiel, Founder, Lazy Oaf commented:

“I grew up in a pub in the heart of Soho, and was also very nearly born inside one. The smell of stale cigarettes, sticky carpets and that overwhelming stench of beer all trigger a sense of comfort and homeliness for me. After two years of hospitality taking a real kick, I want to bring back the love of a good pub with an emphasis on inclusivity, tasty snacks and excellent chats.

For this collection we wanted to create a range that raised a glass to our imagined ‘Oaf Pub regulars’, together with my personal memories of a traditional Boozer.”

Check out some shots from the accompanying campaign below and shop your favourites as they drop in two parts on the 17th & 24th February.

PHOTO CREDIT: @Arthur J Comely 

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