"Less is More."
The latest label to debut their spring/summer promotional material, Canadian label OAMC recently rolled out their first campaign of 2022 which take us to the coast to showcase their new wares.
Taking inspiration from German industrial designer Dieter Rams, whose ethos centres around the “less is more” concept, the collection mirrors this mantra with a stripped back, yet ultimately functional approach.
Check out the full coastal captured Ben Beagent series of shots below and shop your favourites as they release via the OAMC website.
