Farah x Bianca Saunders Launch Selfridges Pop-Up

By March 31, 2022Fashion News

Bianca Saunders x Farah @ Selfridges.

Serving up their collaborative collection in a new retail space, Bianca Saunders and Farah recently launched their new pop-up space in London’s Selfridges for your perusal.

Hosting pieces from the ‘Uptown Top Ranking’ collaboration between the contemporary designer and heritage brand, the new space complements and emphasises the collection, featuring delicate printed fabrics featuring the collections campaign imagery shot by photographer Sam Rock. Speaking on the news, Yasmin Mehmet, Men’s Designer & Accessories Buyer commented:

“We’re so excited to launch Bianca Saunders SS22 collection at Selfridges as well as giving our customers an exclusive opportunity to see the Farah collaboration before anyone else. An inspiring collection, Bianca has taken her signature cuts and silhouettes and applied to Farah’s rich archive. The tonal matching knitwear sets are definitely our favourite pieces and will really resonate with our customers.”

Check out some shots of the space below and pop down for yourself at London’s Selfridges starting from today, March 31st.

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