In what seems like the blink of an eye, Instagram has gone from a fun app to share photos with friends to a powerful business tool. Whether you’re a freelancer looking for new clients or a big brand trying to build awareness, growing your Instagram following is essential. But how do you go about doing that? Check out these four tips to help increase your followers in 2022.
Use Relevant Hashtags
One of the first things that you’re going to have to do if you want to increase your Instagram followers in 2022 is begin using hashtags with each of your posts. In case you aren’t aware, hashtags are something that almost every social media platform uses to categorize similar content, based on the hashtags used. If you’re having trouble coming up with the proper hashtags, you can always use a free hashtag generator, which can be a great tool when you’re feeling stuck and out of ideas.
What does this mean for you? This means that if you want your content to be found by people who enjoy it, you’ll have to use hashtags. This is because if someone were to search for a hashtag, your content has the probability of showing up. More than this, when you use hashtags, you have to ensure that they are relevant to the content that you are posting, simply because you are trying to target your audience. For example, if the content that you post is related to cars, then using hashtags such as #makeup would not make much sense since this is not the audience that would be interested in this type of content.
Target Your Audience
As mentioned above, using hashtags is a great way to target your audience and the one thing that you’re going to have to do to increase your followers on Instagram is to target an audience. On many social media platforms, Instagram especially, posting within a niche is a great way to grow.
There are many different niches, such as pets, parenting, fitness, sports, health and beauty, and more. Each of these niches has specific types of content that attract all interested users. What you want to do is post content that is relevant to these niches, and in addition to this chosen niche to post within. A great tip wind choosing a niche is not only to choose a niche based on the number of people that are interested in it but also to have a passion for the niche itself since this will reflect in your content.
Ensure Your Content is Shareable
Another thing that you should try your utmost best to achieve is to ensure that your content is shareable. On Instagram, people can share posts on the platform as well as share the posts externally to other applications. To grow, you will want to make your content entertaining so that it is shareable, which means that you’ll be able to reach more people.
Another thing that you could consider doing is using an automation tool that makes it possible to focus entirely on creating great content rather than the many other things that are needed to succeed on Instagram. For example, engaging with your audiences like in posts and following people are something that an automation tool can do, which uses a lot of your time.
Use Different Posting Methods
Another tip, if you would like to increase the number of followers you have on Instagram is to use all of the available posting methods. You could try your luck and only use hashtags while posting to your feed, but this will result in slow growth.
One posting method that you could try to use is Instagram stories. While this posting method won’t by itself again your Instagram followers, it will increase the levels of engagement that you count receives. If you are using it correctly. Engagement is a rather important metric according to the Instagram algorithm of how entertaining your content is. In other words, the higher the levels of engagement that your account has or content receives, the more likely Instagram is to show your content to more people. More than this, they are now Instagram Reels, which are short video clips that are overlaid with a soundtrack or music. These Reels are shown to people who are not yet your followers, which is a great way to increase your reach.
