A Look at POST ARCHIVE FACTION (PAF)’s New Seoul Flagship

By April 29, 2022Fashion News

PAF's South Korean Home.

As many of the world’s fashion retail destinations return to post-pandemic normality, openings and more can now take place in earnest with the latest among them being POST ARCHIVE FACTION (PAF)’s new South Korean Outpost.

Transforming a location that had been previously used as a sewing factory producing POST ARCHIVE FACTION (PAF) garments for the last few years, the meaningful location will now stand as their first flagship location in their home country’s capital.

Designed in partnership with South Korean interior studio, Studio Unravel, the space takes an overall minimalist approach to design with clean white walls, glossy finish floors and dynamic rails on the ceiling. While striving for a stripped-back design, the team aimed to simultaneously preserve the spirit of the old factory, maintaining select details to connect the past and the present.

Check out some shots of the new store below and pop down for yourself at POST ARCHIVE FACTION (PAF) SEOUL, 1F, 30, Dasan-ro 20-gil, Jung-gu, Seoul, South Korea from May 1st.


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