Carhartt WIP in Morocco.
Rolling out their Summer 2022 campaign for your perusal, Carhartt WIP recently debuted their new promotional shots lensed by photographer Idriss Nassangar.
Captured in Morocco between the cities of Casablanca and Marrakech, the selection of shots presents key pieces from the brand’s release while simultaneously drawing from the rich architecture, colour and detail of the area. Aiming to capture the moments that define the subject’s life from the “minutiae to the mundane,” Nassangar describes his work as a series of “stolen moments” in which all details are as important as the next.
Thoughts? Check out the campaign below and shop your favourites as they release in-store and online via the brand’s website.