Introducing Adamans: The London-Based Jewellery Outfit Inspired by Hip-Hop and the Rap Game

The UK's Nike of the Jewellery Game

Delivering high-quality product at affordable price points, the brand describes itself as “the UK’s Nike of the jewellery game”, offering a selection of unique and eye-catching designs that ensure any wearer is the coldest in the room.

Believing in an ethos where customers should buy once and wear for a lifetime, all pieces are constructed using a 5x PVD plating process which incorporates 18 carat gold, cubic zirconia and high quality moissanite and diamonds.

PHOTO CREDIT: Adamans

After linking up with actor and model Shaun Pelayo for a limited 50-piece “Dream Chaser” collaboration — which sold out in just 48 hours — Adamans now answers the calls of its loyal fanbase with a bold and vibrant summer capsule.

Continuing to up the levels once more, the new “Coloured Tennis” collection includes a host of dazzling rings, bracelets and necklaces catered to those who look to express creativity through fashion and style. Characterised by “Green Emerald”, “Red Ruby” and “Blue Sapphire” stones, the latest offering provides just a small glimpse of what customers can expect from the rising UK label, with a host of new coloured pieces expected to drop very soon.

Be sure to let us know what you think of the new Adamans collection in the comments below and head to the Adamans website to cop pieces, with worldwide delivery.

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