PUMA x P.A.M. Blurs the Lines between Streetwear and Outdoor Clothing

Releasing on the 5th November

Cult brand P.A.M. – short for Perks and Mini – has collaborated with Puma for a complete capsule that aims to create clothing that is comfortable enough to be taken from the city to the great outdoors. Directed by Ben Ditto, the campaign features cult artist ThaiBoy Digital and indigenous artist Milari Barker as they are pictured in the collection in a wild-like set surrounded by greenery.

With 20 different styles, this collaborative effort includes elevated basics such as fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies and down jackets – all in a nature-like colour palette that includes tones of purple, lavender, green and copper. Functionality is highlighted through accessories such as a bottle bag set and backpacks as well as through the footwear selection that features two trail-running shoes, clogs and classic sneakers.

This collaboration also marks the start of a project that transcends fashion: PAM/PUMA BIO/VERSE. This project aims to protect threatened wild places on the planet which are the same places that were used as inspiration for the collection.

Check out the campaign images below.