‘Be everything, be you’
Benetton takes you on a journey into a world of exploding, identity-making themes for Spring/Summer 2023 as the Italian label combines realism and fiction through a selection of gender-fluid garments characterised by giant fruit motifs and striking patterns.
Celebrating spontaneity and individuality with its fruitful aesthetic, the joy-inducing collection’s campaign lets its garments do the talking as they are set against a refined grey backdrop for maximum impact.
All the products worn in images from the SS23 Campaign will soon be available online.

PHOTO CREDIT: BENETTON






















![BeFunky-collage]]] – 2026-06-19T170114.800](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-19T170114.800-600x403.jpg)




















![BeFunky-collage]]] – 2026-06-03T215133.336](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-03T215133.336-600x403.jpg)











