Titled "Périphérie".
For its Spring/Summer 2023 campaign video, Études takes French actor Félix Martaud to the outskirts of Paris as he destroys his inhibitions to GO on an adventure of his own.
Escaping his responsibilities in the city, the video explores emotions of conflict and catharsis in the search for peace as Martuad roams around the industrial scenery that inspired the collection. The warm colour grading not only gives the video a more analogue look and feel but alludes to warm emotions as he lets his enclosed emotions loose. The silhouettes seen in the video are a mix of traditional workwear staples and formal French tailoring as they are paired with a new range of sunglasses for the upcoming season.
Check out the campaign video here.
