Levi’s® Marks 150th Anniversary of the Iconic 501® Jeans with ‘The Greatest Story Ever Worn’

By February 8, 2023Fashion News

A style-staple for many, an icon to all.

Try and think of an item of clothing that has had an impact on culture quite like Levi’s® 501® jeans over the past 150 years … Struggling?! Yeah, thought so…  

Coming off the production line for the very first-time way back in 1873, the 501® jeans have not only been labelled as the original template for future denim styles but have been adopted by some of the biggest changemakers, risk takers, experimenters, thinkers and icons to have ever stepped foot on this planet since that time.  

To mark the monumental anniversary, Levi’s® has launched its year-long ‘The Greatest Story Ever Worn’ campaign with three short films – Precious Cargo, Fair Exchange, and Legends Never Die – as the label set out to tell the countless stories of fans throughout the commemorative year to both celebrate the 501® jeans’ cultural impact and also inspire the next generation of denim lovers. 

Learn more about the ‘The Greatest Story Ever Worn’ campaign at


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