Releasing March 31st.
Utilitarian streetwear outfit C’est Bon have stepped forward with their new “L’Avenir of Today” Spring/Summer 2023 collection, utilising a host of innovative silhouettes, graphics and colour schemes.
Showcasing an eclectic mixture of striking earth tones, custom graphics from emerging fine artist LALO, and forward-thinking silhouettes, C’est Bon’s latest campaign taps NBA players and friends of the brand, Nickeil Alexander-Walker, Jarred Vanderbilt, Joel Ayayi and Hamidou Diallo for the distinct campaign imagery. The Los Angeles-born brand makes sure to cover all bases with their “L’Avenir of Today” collection, with a selection of fan favourite tactical french inspired work jackets, cargo pants, alpaca cardigans, modern utility vests, and accessories making the cut.
In a statement about the release, C’est Bon owner and creative director Mamadou Bah stated the following:
“We hope that this collection will inspire our customers to embrace their own unique style and live in the present moment while looking towards the future.”
The C’est Bon “L’Avenir of Today” Spring/Summer 2023 collection will be available to buy on March 31st via the C’est Bon website.
Check out campaign imagery below.
PHOTO CREDIT: C’est Bon