PUMA & Perks and Mini Embark on a Jungle Expedition for SS23′

Dropping April 29th.

PUMA aims to continue the exploration of our biodiverse world with the second installment of its PAM/PUMA BIO/VERSE initiative in collaboration with Australian independent cult brand, Perks and Mini (P.A.M.).  

Celebrating the natural beauty and diversity of jungle territories, the collection’s campaign, featuring Thaiboy Digital and his paramour Cartoon, is set in the wilderness of North Sumatra. 

Designed with the wildest outdoor adventures in mind, the PUMA x P.A.M. collection is comprised of a number of technical silhouettes that are outfitted with playful graphics, trail-inspired details, and functional utility throughout.  

The project’s latest drop further offers three new summer-ready takes on the Prevail TRL, Clyde Rubber, and Trinomic Sandal in bold colour-block styles with high-vis trims and laces. 

PUMA x P.A.M. is available from April 29th at PUMA flagship stores, P.A.M. stores, and on both brands’ websites.  

Check out the collection’s campaign shots below.  


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