Break The Rules With Luxury Streetwear Label DO NOT SUBVERGE

By June 23, 2023Fashion News

Join the DNS Movement.

London-based streetwear label, DO NOT SUBVERGE, has just dropped its statement Spring/Summer 23 collection. Titled DNS006: RULEBREAKING LUXURY, the collection sees a shift towards a new direction for the brand, focusing on high-end fabrics juxtaposed by distinctive prints and unique fits. The mindset is to break free from the norm and give the wearer the confidence to express their attitude.

Keeping the brand’s mission for affordable and sustainable luxury garments at the forefront, every piece has been carefully crafted using sustainably sourced raw materials.  In addition, there will be limited numbers of each piece, to keep waste to a minimum.  (So act fast if you see something you like; when it’s gone, it’s gone!).

Not just your average fashion brand, DNS shapes a hedonistic community of thrillseekers who have a passion for good style and good times but equally care about the environment in which they live. Through pop-up events and parties, the brand not only creates an eco-friendly wardrobe but also an immersive culture for its community members.

To find out more about the DNS movement, and shop the brand, visit and follow @donotsubverge on Instagram.


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