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Creatives in Practice: Chuckie Online x Tazer Black

Creatives in practice:

Chuckie Online x Tazer Black

With PAUSE Magazine, Chuckie and Tazer hum the tune of why they began throwing parties championing RnB and Slow Jams. Sometimes we find ourselves getting lost in the rhythm of life, but both remind us of why being present but true to self will always stand the test of time as far as culture is concerned.

The answer to essence and soul… Chuckie x Tazer’s R&B and Slow Jams is the answer to keeping pheromones alive *mic drop*.

Photography and Interview : Rhys Marcus Jay | @rhysmarcusjay

Speaking of pheromones, when’s the last time you guys have felt that? 👀

Tazer: The definition makes it seem as if it’s only the smell that attracts you to someone, but it’s a combination of things. I experienced a time when I looked at a girl and as I approached her, she smelt good to me. This made me want to talk to her. Yeah, so I mean, so when did that happen last, you know, honestly, yesterday.

As I approached her and she shook my hand, I didn’t want to let go. Obviously, as I got closer, I didn’t do too much. I just said “Give me the IG” and done.

Chuckie: Yeah, for me, I’d probably say as recent as maybe about a week and a half ago. There were a couple of things that got to me actually, well, the first thing was, and I talked about this before, but I’m very attracted to this, it was hearing this lady talk passionately about something. It was in extreme detail. And she was teaching me things. I started to find myself becoming very attracted to this woman. On top of that, it was the walk. There was a certain type of confidence in this walk. But again she spoke with such confidence in what she knew when she taught me and then from then I was like, “Yeah, this is me”. I can easily attach this to a song.

 

What made you feel that type of rhythm?

Tazer: Yeah. So funny. We have an episode we were talking about sex appeal.

Chuckie: You know when someone walks into a room, and there’s a certain level of eye contact, and it sounds mad because at the time, you don’t really realise what’s happening but you’re just enjoying it. And it’s only now if you ask me to explain it, it’s like, okay, I’m starting to understand why I’m just lost in the essence.

Tazer: You see when you say that, yeah, it reminds me… do you watch anime? (No). So there’s an episode where Goku reaches a certain level where he doesn’t think about his movement. It just happens to him. So his opponent threw a punch and he will just literally dodge it. I’ve always like, I don’t even know what’s going on around me. So you see what you’re saying in regards to the woman in question, you’re in such a vibe yet that you go left she goes left, you go right she goes right. Thinking about it. So when you say rhythm, I guess that I wouldn’t associate that with a song. There’s no song playing you just at the moment. In your head, this song will be playing, and it’s the same song that she’s listening to.

Chuckie: obviously she likes it. I love it.

 

Let’s wheel it up, all the way up! Chuckie, Tazer, give us 3 landing points as to where our audience might or should know to land when it comes to who you are, what you do and how you’ve contributed to the culture.

Chuckie: Oh, what where am I? Where are we right now?

Well, we’re in a studio complex, which is actually owned by someone I grew up with as well, his name is Nick. Nick is sick as well. This studio is a place where artists come in to record podcasts and you can even do photo shoots, which I just realised today! So seems like a creative space.

Some people would probably say I’m a podcaster but I’m a music man first. I grew up strongly around music, my dad was a DJ, so even though my life has kind of moved me in the direction of talking about music, culture and whatever else, being a podcaster, journalist etc. I think my DNA will always stem from music. And I’m here because of music, essentially.

How I’ve contributed to culture, to be honest with you, I feel like I have contributed to the culture in the sense of unpacking the culture to get what I’m saying. And I’ve had open honest conversations about the culture and, being from it, talking about my experiences in it has helped a lot of people and also made a lot of people kind of like, even start doing some of the things that I’ve been doing.

Whether it be recording a podcast, or whether it be having, you know, sparking conversations or debates or whatever it may be to get what I’m saying. And yeah, I feel like it’s a weird one for me because I’ve just sat and had conversations with my bregins, and people that are super interesting. And when I look back, I feel like if you’re writing a documentary, or you’re making a film, about a whole bunch of stuff that happened within our culture from the start all the way up to now, I think we got a place there.

Tazer: Hearing Chuckie explaining his has made me kind of realise mine. Mine is more, I’m a businessman first. But in saying that, I have different umbrellas. So I’d say I’m a podcaster and event organiser. One of the main reasons I did this event is cause  I like music. Or I love music, should I say. I don’t listen to all kinds of music though. I’m very particular about the music that I like, but the music that I like, I love, just as he says. And in that, I know, there are people that love the same genres that I do, but it’s not genres that are really said, what well, back then wasn’t really celebrated. So I felt like, well, let me find a space where we can listen to the music that we like, and not feel like we’re policed. Or it has to be gate kept.

We understand the music so we know what comes with it, so let me just find a space so people can come and entertain themselves. But in doing that, I realised how many people I’m touching as well because not everybody has a safe space where they can go and listen to the music that they listen to in their cars, or in the houses and all that stuff. In doing that, I enjoy that I like seeing people have a good time. And that’s the tagline: good people, good music, good lips.

So what’s faded? Unpack this, and do you feel like with some UK Music becoming more popular, it’s been a bit easier to spin more genres including drill at events?

Tazer: Again, I guess we’ve been conditioned into believing that whatever is popular on the charts is most popular in our yards. It’s not. So you can tell me what the top 10 is, and then everyone else can tell you what commercially, the top 10 is. But that’s not the top 10 I listen to. So what I did was find a space that would allow me to play my top 10 and invite all the people that appreciate my top 10. And by doing that, we’ve all now got a combined top 100 that we’d like to listen to on a weekly basis. But even in saying that there are still people that have problems with what we choose as top 100. And that’s the issue hence why we’re still here. Because going into the podcasting side of things, the people that are creating the top 100, who will be in charge, you’re now sitting down with to have conversations, and giving them the space to explain their journey and why they created this music.

(Faded) We’re just creating a space for the people who like that type of music to come and be a part of that experience,  even the people that are creating that music, they’re also free to come and speak about their experiences and how they got to make the music that we like to vibe to, so it will tie in together.

I’ve been doing faded for about 10 years. Compared to when I started hosting it in East London there are now loads of venues that literally don’t exist anymore, which Faded literally used to call home. So that’s an example of what I’m talking about.

So how have you guys found the business has changed, say from 10 years ago to now? Those two events?

Chuckie: I think one of them is what Tazer said in regard to venues. I feel like there are so many venues that we didn’t have access to, but there were a lot of venues that existed and now all of a sudden there’s a lack of them in London in particular. For me as well, I think having quite a long career as just being a DJ at one point, there were like, times where for example, where there was like a uni scene for example, so you will go to these like unique events or whatever, they’d be all over the place and then there was also a city scene. So it’s like, you know, you might be you could be DJing in multiple clubs within the city, wherever it’d be.

But all those venues are closed and shut down now, so what might be missing a little bit is just that place that people used to be able to go to on a regular basis, I feel like Faded is this one of the reasons why Faded has actually done so well!

It’s become a staple within the club scene where no matter where they are, you know that if it’s not this weekend or next weekend, they’re gonna provide a good party. That just doesn’t exist so much anymore. Before there used to be a go-to place on a Tuesday, that place on a Wednesday, etc, so when people come to the country now, they’ll be like, they might not have an idea of where to go and what to do.

Tazer: And that also answers the previous question in regards to my contribution, my contribution to the culture is providing a space where no matter where you are, what you decided to do, you know that if there’s a faded event on and there’s a particular vibe that you’re going for, we’re always going to deliver!

Fashion, name some artists within that rhythm n blues genre that had the coldest style in their time!

Tazer: Chris Brown for me, everything just drops on him. He could be wearing silver, yellow, gold and blue altogether and somehow he will even dye his hair just to match something he’s wearing and it will drop, I just don’t know how he does it but maybe it’s cause of his slender frame. His height and frame must make it possible.

Chuckie: She’s no longer living but Aaliyah for me. Oh, yeah, Aaliyah was the coldest dresser, also when you look at the fact that not only was she such a cold dresser when you look at some of the styles of what that people were doing afterwards? Yeah, some people dropped it well, but it still looked like they were trying to dress like her.

Tazer: I’m just gonna throw this out there, there’s only one artist right now that I look at and think whenever she wears an outfit, it looks cold. And she does r&b, Teen Taylor. You see a lot of girls try and a lot of those don’t say that they get it from her.

Chuckie: There’s a lot of people that dress a certain way to look good or whatever. No, I’ll go as far as saying this for me, I felt like the women dress better. I always looked at the women’s love and their style, but with the guys, the guys that I liked growing up fashion-wise, the fashion sense was purely based more hip hop, to be honest.

So even when I look at Jodeci for example. Yeah, like there’s obviously the stuff of them looking mad R&B, but the stuff that I liked from them is where it was just like a hoodie, and like baggy clothing and whatnot. I liked that flavour I’m saying, but I haven’t really wanted to dress like them like that. But as I got older, you know who is always wanting to be Joe.

Tazer: That’s just him wearing a suit. It’s not super relaxed. That was not the essence of how I described earlier and even looked at how other girls are dressing and you can see Aaliyah or Destiny’s Child blueprint. Joe is not the blueprint of a suit. It’s just Joe looking smart.

Chuckie: I hear that still, but to me, I look at Joe as like I do see Joe as a Playboy because now it’s like even though he’s wearing a suit it’s a bit more than that. It’s like what he sort of represents at the same time as a grown R&B head too.

No disrespect to some of the guys, you still see them trying to keep up this young thing but it should get to a point where it’s like nah this is how I’m stepping up on this grown folk ting! Joe’s almost taken a light essence of the early 80s, maybe even like 70’s where they were dressed a certain way and it was a lot to do with looking sharp for a woman. Even Steven Harvey mentioned it so well, he says when I was young and we put on our shoes we’d shine our shoes when we put on our clothes and whatever, we put on our cologne… we’re this on so women see we look good. “Aww, you smell nice!”. We’ve got to a point now where men are getting dressed for the mandem. 

I don’t dress for the mandem but a lot of men do things for the benefit of approval from other men.

I feel like there was a section on R&B heads, maybe I’m one of them, where I never felt like I wanted to dress like Ginuwine for example. But I wanted to be a little bit more say, for example, Method Man. He’s with the R&B chick, you get what I’m saying? That kind of that was me. So I’m already an R&B head just rocking with a Hip Hop flow – you get me?

“As much as I really indulge myself in R&B, I’ve always wanted to if anything, dress more Hip-Hop” – Chuckie

Did you ever try to flex a style inspired by one of the artists you mentioned?

Chuckie: There’s no one that I’ve looked at R&B wise and said, “You know, I want to dress more like you”. As much as I really indulge myself in R&B, I’ve always wanted to if anything, dress more Hip-Hop, but still be on this side, because it was just a fit for me. Like Blackstreet, they would have elements of what I’m speaking about. So for example, of course, they would do the R&B-looking stuff, but then you would still see them having a photoshoot where just they just looked like the mandem.

Tazer: It’s interesting what you say because then it ties into why people like a LL Cool J, Ja Rule, Drake, that music aesthetic blend of R&B and Hip-Hop makes sense because you’re talking to girls, but you’re doing it the mandem way.

So when you went onto Chris Brown’s Instagram page and wanted to drop out an outfit like him, did it work out for you?

Tazer: Before I used to wear just black Everything black from head to toe black. But then I thought “Why can’t I wear colours? If I can find colours that suit my skin tone, what’s the problem?” As far as doing a bit of research, and obviously, people like Chris Brown inspired me, one day I thought to just go for it.

Can you name any brands that those artists might’ve worn around that time?

Chuckie: Tommy Hilfiger, Karl Kani… I had this cold Karl Kani tracksuit, I don’t know if it was real or not… it was cold though!

Tazer: Yeah Karl Kani and Nautica, my Dad used to have bare stuff and I was like yeah, when I’m older I’m getting a pair of these.

Chuckie: Thinking about some of the stuff I didn’t even know what these lots were wearing, I just knew I wanted to dress like them. And again it was just the baggy hoodie, army combats type style that spoke to me. But the brand was I’m not even sure, but wait Avirex started creeping up a little bit though right?

What would’ve been in your fantasy wardrobe?

Chuckie: I would have definitely again, I know I keep saying them, but I would have gone for whatever Jodeci wore. Do you know why I think I keep going back to that, because I think that represents an element of our community growing up anyway. We kind of just made our interpretations of our own things. For example, we have to 95, then even certain tracksuits and whatnot, we dressed a certain way… but there’s a certain essence where we subconsciously connect the two, which is why I always gravitate to like the road look a bit. Do you get what I’m saying?

Tazer: What you’re saying is right, because we didn’t wear Timbs. So every time you saw a guy wearing Tim’s back then, you’d say that person is trying to be American because that’s their thing.

Is there an R&B artist you’d say that you get your mac from?

Chuckie: It depends on what dynamic we’re talking about, sometimes depending on my vibe it can be very jovial, and very grown other times it depends on who I’m with. I’m quite adaptable and it does depend on my vibe, but I can go from my Donnell Jones to Joe’ish kind of vibe. But then you know I can also, put on some Bryson Tiller, but there’s not one guy I can say, you know his music replicates my vibe.

“We didn’t wear Timbs. So every time you saw a guy wearing Tim’s back then, you’d say that person is trying to be American because that’s their thing” – Tazer

R&B and Slow Jamz, why that genre specifically?

Tazer: I like looking into the crowd and seeing this one’s lost herself because Chuckie’s just played this song, even Chuckie will agree to this, when we look how we see the mandem singing, and they just look at each other like, oh, you know the same song. We know it. There’s a mic between them and then they just vibe! That’s the reason why I like this genre because that’s what it does.

Chuckie: I feel like I always have to put in those types of questions always feel like I’ll send a big shout-out to one of our business partners whose name is Hanif.

There was like this period where I was doing pods and I was just talking to myself thinking if the young gen listens to slow jams and then some years later, I did an episode with (Savage) Dan who was talking about Slow Jams again, and I referenced it to myself to some years ago, I did this episode that was talking about like, not that young Gen is not listening to slow jams and really embracing slow jams and that, and he, that same business partner, and he always used to say, how I should do an R&B event, just do one and it will take us off he said. And like, in my mind, I’m like, oh, yeah, like it will be sick. But you know, like, we just both of us, we got our own things going on or whatever. Then, in the end, you know what, we just made it happen. And I think for me the first one that we did, we had probably about 150 people that were just our friends. Leading up to it, I can’t say I was massively excited. I was happy that we were doing something but I think the moment that we stepped into this I knew we could do something mad with this.

With the response you’ve gotten from immaculate conception to now, where do you see this brand going in the next 3 years?

Tazer: Sometimes we have these conversations, it’s hard because it’s Tazer and Chuckie essentially, whether you like it or not, we are the source of it so we have to be there.

But I think we’re building such a loyal community, that I believe that we can one day just say, let’s go Spain for the weekend, we’re gonna give you R&B and vibes, and then everyone just follows us there. Then maybe in Dubai, and who knows one day, we might just say, meet us in New York or meet us in LA. So I’m saying I feel like I can see it doing that. Or we can even say you’re in Thailand, let’s do a retreat. Even if it’s just 100 people it’s not about the money, essentially. I just want to see people really enjoy life. Yeah, so in three years who knows? We could just be doing it globally, but the essence of it is still just gonna be R&B.

Chuckie: The essence will still honour the integrity of the music still. I think it’s very important that we don’t just play obvious tracks like “Pony” but when you come, there’s going to be an element we’ll play some old school stuff, new school stuff and that might be a certain era of people that will be there that will like to fully indulge in the integrity of the R&B which will be played a certain way and whoever wants to come and join us it’s the doors are open.

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