Like Father, Like Son.
I think we can all agree that Sergio Pizzorno is one of the rock world’s finest exports thanks to his on-stage eccentricity and Maradona-esque Soccer Aid performances (okay, he’s not that good). Starring in C.P. Company’s FW023 ad campaign, the Kasabian frontman gives us yet another reason to have us blasting out ‘Fire’ for the rest of the day as he is pictured alongside his father donning a dark red duffle and the label’s transparent T00B coat (minus pops).
“I chose the kind of piece that I would wear on stage,” states Sergio Pizzorno.
Joined by three fellow talents from around the globe – Hee Choi (Vice President of GF Fashion), Milo Cuki (model), and Cheb Moha (artist) – who each interpreted their favourite FW23 pieces to reflect their own personal style, the diverse campaign is a homage to the brand’s unique ability to bring together people from totally different backgrounds through the power of clothing.
Check out the Neil Bedford-photographed campaign below.
PHOTO CREDIT: NEIL BEDFORD
