MCM Gets ‘Festive’ with IT’S ME, I’M THE GIFT Campaign for FW23′

By November 8, 2023Fashion News

Celebrating Individuality & Confidence.

If you were reading this to get in the Christmas spirit then maybe this wasn’t what you were looking for but nevertheless, MCM has kickstarted the festive season in its own fashion with its new AW23’ campaign. Exploring the new visual identity of the luxury German fashion house through the creative direction of Baron & Baron, ‘IT’S ME, I’M THE GIFT’ presents models adorned with oversized bows, boxes, and wrappings as a witty representation of self-worth, self-love, and self-expression. 

Check out the campaign ft. SS24’ teasers below.


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