Jamie Dornan & Omar Apollo Perform Loewe’s SS24 Collection

By January 15, 2024Fashion News

In the Spotlight.

Loewe has released its SS24′ graphics, featuring singer Omar Apollo and actor Jamie Dornan as the faces of its latest collection.

Shot by David Sims, the campaign highlights the performative nature of the collection, showing Dornan and Sims in roles that they’d assume on a daily basis, from performing to auditioning. The photo library showcases every detail of the collection from the density of the mohair to the shimmer on the bedazzled Chelsea boots. This season, Loewe turned its sights to dramatising every item in monotonous roles, truly showcasing the depth of their designs. 

Scroll down to the images below where you can see knitwear and sparkles meet mundane environments. 


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