“Dolce Far Niente."
EYTYS kick off the spring time with a glorious Spring/Summer 2024 campaign that captures the breezy freedoms of the sunnier months ahead.
Shot by photographer Paolo Zerbini, EYTYS’ Spring/Summer 2024 campaign channels one transparent notion for this season: “Dolce Far Niente”. The Italian turn of phrase translates to the “sweetness of doing nothing,” underlining a need to champion the simple things in life and savour leisure activities in the moment. Enticing you in with the warmth of the Mediterranean, the dreamy campaign imagery slows down time and exudes a spacious essence, putting eating with friends, swimming in crystal clear waters, and fishing on a spiritual pedestal, all the while displaying a host of new EYTYS garments. In reflection of the central themes, the EYTYS pieces pictured tie seamlessly into the simplistic way of living that summer demands, with leather jackets, denim jeans, airy linen shirts, and breathable knitwear being on full display.
Check out EYTYS’ new SS24′ campaign below and shop the collection now via the EYTYS website.
PHOTO CREDIT: Paolo Zerbini/EYTYS
