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Billionaire Boys Club EU Channel a Cowboy Lifestyle for Pre-Fall 2024

By April 23, 2024Fashion News

Available Now.

Billionaire Boys Club EU is looking way past Spring/Summer 2024 as they ready a cold-snap ready Pre-Fall 2024 collection, with the first drop of this latest collection being ready and available to shop.

Debuting some striking campaign imagery to go along with the first drop of their Pre-Fall 2024 range, Billionaire Boys Club EU are looking to the great outdoors for inspiration here, and more specifically, those that work in them. Jumping on the cowboy trend, a utilitarian flavour mixes with classic silhouettes and signature Billionaire Boys Club insignia here as the collection boasts a range of goods, including everything from varsity, lightweight, and denim jackets to graphic t-shirts and sweatshirts, flannels, hoodies, sweatpants, knitwear, denim, shorts and accessories. Utilising sunset-style backdrops alongside cowboy hats, denim, and trucker jackets, an emphasis on classic Americana stylings shines through as shades of salmon and bright pink intertwine themselves with other anti-fall colour palettes, including purple, yellow, olive green, cobalt blue, as well as a host of laidback shades such as cream and black.

The first drop from Billionaire Boys Club EU’s Pre-Fall 2024 collection is available to shop now.

Check out imagery below.

PHOTO CREDIT: Billionaire Boys Club EU/William Arcand

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