Tackling Systematic Inequality.
Placing a cause behind their latest collection, Reebok and PLEASURES join forces once again for a new collaborative collection titled “Not Guilty”, which looks to uncover the current systematic issues with the cannabis industry in the U.S.
Teaming up with Last Prisoner Project, a foundation that is made up of “[…] a group of justice impacted individuals, policy and education experts, and leaders in criminal justice and drug policy reform working to end the injustice that is America’s policy of cannabis prohibition and the war on drugs”, Reebok x PLEASURES continues in the same vein as previous drops in terms of design, but a thematic change adds a much welcome layer of meaning to this new range. Set to donate a portion of each sale to Last Prisoner Project, this newest selection of goods sees green take the floor across the entirety of the collection as this curated capsule boasts a standout pair of Reebok Club C Bulc sneakers, a hoodie, t-shirt, and a pair of shorts. The heavily-branded pieces simply feature white and green iterations of the signature Reebok emblem as well as spelled-out PLEASURES lettering, while the collaboration’s mission status sits on the bottom of the back and reiterates the need for reform around cannabis prosecution.
The Reebok x PLEASURES “Not Guilty” collection is available to shop now via the PLEASURES website.
Check out imagery below.
PHOTO CREDIT: Reebok/PLEASURES
