Take a Fresh Look at Jaden Smith’s Upcoming MSFTSrep x New Balance Footwear Collaboration


Jaden Smith’s long-awaited return with industry mainstays New Balance could be arriving sooner than we think we as the enigmatic multi-creative took to X to unveil a fresh look at a new range of collaborative footwear.

Stepping forward with his own brand, MSFTSrep, Jaden debuted a striking new look at multiple new footwear efforts alongside New Balance, following up on the musician’s Vision Racer and 574 designs. The new pair – which look primed to release at some point in 2024 – are named the “0.01” and plays on a skater-like aesthetic, utilising a mixed smooth leather and suede composition alongside a divided chunky midsole unit. Some minimalist branding debuts on the “0.01” labelled heel and through the New Balance branded midfoot, which sees a rarely utilised “NB” moniker sit front and centre. Lastly, “New Balance” text labels the robust midsole and a MSFTSrep logo takes its place on the quarter area, with the low-lying silhouette looking set to makes its debut in two grey and black colourways.

No release date has been set for this drop as of yet, but stay tuned to more information as it arrives.

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