British Designer LABRUM Takes Over Soho With New Store

Keeping the momentum going.

Award winning British designer Foday Dumbuya, founder of renowned brand LABRUM, is set to open the doors of his new store in Soho on May 29th. The store sits on Marshall street, which has become increasingly popular for British brands to showcase their collections in a pop-up style storefront.

However, the LABRUM pop-up is set to be more than just a clothing store – Dumbuya plans for it to be a full immersion into the brand’s vision. Featuring a first hand look at the ready-to-wear collections that wowed audiences at London Fashion Week. Live experiences within the space will bring the LABRUM identity to life. Whilst events will give customers the opportunity to watch skilled artisans craft bespoke pieces,

LABRUM’s tailoring fuses classic techniques with a touch of Africa, reflecting founder Foday Dumbuya’s heritage. The result? Thought-provoking, expressive garments that celebrate individuality.

The store is set for a two-part launch, starting with a soft opening that took place yesterday, allowing customers to get a sneak peek at the store and LABRUM’s innovative designs. The official grand opening, however, takes place a little later on Wednesday, May 29th.

To celebrate this momentous occasion, LABRUM will be throwing an exclusive launch party, inviting their dedicated community to experience the store first hand.

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