Back in their Sports Bag.
Colm Dillane’s KidSuper continue to impress in 2024 as the youthful outfit once again underline their affection for sport with a new collaborative PUMA and LaMelo Ball collaboration.
Bringing their KidSuper Deportes – or KidSuper Sports – sub-label back into the picture, Dillane’s Brooklyn born brand side with PUMA once again as the sportswear giants continue to have a rule over the latest batch of top-tier creatives, having just yesterday unveiled a new collaborative shoe alongside UK music titan, Skepta. For this joint effort, KidSuper and PUMA unite with one of the latter’s biggest sports stars in NBA hot-shot LaMelo Ball, with a signature dose of campaign imagery arriving to show off a plethora of heritage basketball styles. For instance, brown and pink shell arm-up tracksuits lead the way with various doses of KidSuper Deportes and PUMA branding on the chest and central areas, whilst a basketball jersey-style t-shirt hybrid catches the eye in a typical blue KidSuper colour palette and matching mesh shorts bring in a sense of court-ready utility. The main attraction of the capsule is no doubt the KidSuper x PUMA x Melo MB.03 basketball shoe, which utilises KidSuper’s iconic face motif designs in blue and contrasts the signature markings with an all-over pink colour scheme.
The KidSuper x PUMA x Melo collection is available to shop now via the KidSuper website.
