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Launching Soon: Los Felices Ibiza — The Fashion Hotel

Launching Soon:

Los Felices Ibiza — The Fashion Hotel.

Fashion and contemporary architecture redefined with an exclusive interview with CEO and co-founder Diego Calvo.

Los Felices will open its doors in June 2024 and will be Concept Hotel Group’s ninth hotel on the island of Ibiza. This hotel, under The Concept Hotels brand, will be located in the Bay of San José, close to the Group’s other hotels.

Its architecture and design take inspiration from the mid-century style of Palm Springs, the renowned city located east of Los Angeles, known as the summer getaway for American celebrities in the 1960s and 1970s. The Ilmiodesign studio is in charge of the architecture and design, as they have done for all of the Group’s establishments.

The hotel’s concept is dedicated to the fashion world, something that is unique in the hotel industry. There will be input from established and emerging Spanish and international designers in the lobby and the rooms. Some of the names confirmed for the project include Abraham Ortuño, Alejandro Gómez Palomo, Esteban Cortázar from Spain, and the Ibiza native based in London, Angel Nokonoko, the international designers such as Di Petsa or Ancuta Sarca and the duo behind EgonLab: Florentin Glemarec and Kevin Nonpeix.

PAUSE ponders on the inspirations behind the hotel, deep diving into the inspiration behind the design concept and what it means to create a successful business. Check out the full interview below.

an exclusive Interview with:

Diego Calvo, CEO and Co-Founder of Concept Hotel Group

Maria Bernad, stylist, designer and fashion consultant.

The hotel is made up of 113 rooms (with a designer participating in each one), will feature the following areas: a Hall Of Fame for the designers in the lobby, a kiosk stacked with fashion magazines and books, a boutique called Les Fleurs, created by stylist, designer and fashion consultant Maria Bernad (also involved in the configuration of the list of designers along with fashion curator Christophe Ledoux and the Lexa agency and collective) and The Restaurant, decorated in pink and pistachio tones and inspired by those who infused Palm Springs with life in the 60’s.

Los Felices has The Palms Pool Club area: With one pink pool and one yellow (the hotel’s principal colours), separated by a parasol-shaped DJ booth. The Futuro House Stage will be a space for fashion shows and concerts, taking inspiration from the houses created by Danish architect Mati Suuronen in the 1970s. In addition, the hotel will feature six villas named after six significant designers.

Los Felices groundbreaking element is an exceptional spot called the Pop-Up Room, designed for multiple uses, including workshops, an atelier, and showcases, available to the brands and designers collaborating on this project.

The hotel will also have a nightclub in 2025, which will host very different sessions to those already existing on the island.

Los Felices has The Palms Pool Club area: With one pink pool and one yellow (the hotel’s principal colours), separated by a parasol-shaped DJ booth. The Futuro House Stage will be a space for fashion shows and concerts, taking inspiration from the houses created by Danish architect Mati Suuronen in the 1970s. In addition, the hotel will feature six villas named after six significant designers.

Los Felices groundbreaking element is an exceptional spot called the Pop-Up Room, designed for multiple uses, including workshops, an atelier, and showcases, available to the brands and designers collaborating on this project.

The hotel will also have a nightclub in 2025, which will host very different sessions to those already existing on the island.

Tell us about the beginning, how did you get into the hotel business and start to build all your hotels across Ibiza?

Well, I always knew that I wanted to pursue a career in hospitality. I studied hotel management, and being from Ibiza, there’s no better place for me to work in tourism. I started from the bottom, worked my way through all the positions in a hotel, including office roles. After 10 years of experience in the industry with different hotel companies, I ventured into starting my own with my good friend, Tallyn Planells. We signed the agreement on a napkin, and 11 years later, also with another friend, Marc Rahola, we’re opening our ninth hotel next June. What a journey we’ve been on.

 

Your hotel designs are breathtaking with its design aesthetic, what goes through your mind when designing a new hotel?

That’s a great question. I don’t usually ask myself whether it’s viable or if it would be successful, of course in bussiness terms yes, but it’s not the reason that moves us as a group. When we think of a new concept for a hotel, we usually envision someone with our same passions enjoying it. And then we dive right into it. From Paradiso, which is an ode to Miami’s Ocean Beach, to Cubanito, evoking the classic Havana of the 50s, and Mongibello, a hedonistic retreat inspired by the Amalfi Coast and Italian neoclassicism, each and every concept has been agreed upon with the team, and there have been no doubts. I suppose it’s about having a clear vision, and in our case, it has always been that way.

PHOTO CREDIT: Los Felices Ibiza

Where do you source your inspiration?

I draw a lot of inspiration from the American imagery of the 60s and 70s, from Tarantino and Wes Anderson films to Almodóvar’s works. I’m particularly fond of vibrant colors, everything that evokes summer vibes, mid-century style, Palm Springs aesthetics (our new hotel, Los Felices, is a testament to that), and timeless design and architecture, like the great vision of Ricardo Bofill or Luis Barragán. The spectrum is quite broad, and I love exploring it all.

What is your design DNA for all your hotels?

 Each hotel is a distinct and independent universe, but even so, there are common elements within Concept Hotel Group. Pastel colors, the importance we place on architecture and design, the way we immerse ourselves in every detail, and the innovative elements present in each hotel: The wedding chapel reminiscent of Vegas at Romeo’s Motel & Diner, the Zero Suite in the lobby of Paradiso where you can sleep for free in exchange for being seen (the bathroom is private), the Caduzzi at Grand Paradiso, a pink Cadillac Eldorado converted into a hot tub… and in the case of Los Felices, it will be the Futuro House, a fiberglass UFO inspired by the prefabricated houses that arquitect Matti Suuronen designed in the 70s.

Why did you decide to open a fashion-inspired hotel?

Fashion is a constantly changing industry, always evolving and seeking ways to reinvent itself. It’s something that inspires me greatly and that Concept Hotel Group shares in common with this sector. The presence of fashion shoots from major brands has been a constant in all our hotels since the opening of the first one, and our connection with the world of fashion is very organic. That’s why the concept couldn’t be anything other than the sector that most likely, along with film, music, art, and design, presents us with the most inspiration.

Tell us about the newest fashion hotel Los Felices, what does this hotel bring amongst the others?

 Los Felices will be the world’s first hotel dedicated to the fashion industry. While there are others dedicated to specific brands, none focus on the fashion world as a whole. Its design is inspired by the mid-century style originating from Palm Springs from the 1950s to the 1970s, and each room is dedicated to a veteran or emerging fashion designer, both nationally and internationally. This adds soul to the project and involves artists from around the world. The hotel will feature a kiosk, La Fashiontèque, showcasing the coolest publications in the industry -including Pause- for guests to enjoy during their stay. It will also have a boutique called Les Fleurs, led by fashion influencer María Bernad, founder of the eponymous brand. Here, guests will find a carefully curated selection of vintage pieces from prestigious fashion houses, as well as items from brands associated with the designers involved in the project. Also we created a brand with the best pizza masters in Spain (to be told soon) gluten free, always accompanied by champagne.

 

 Describe Los Felices Ibiza in 5 words

Summery, fun, mid century, Avant garde and unique.

 

You now have 8 hotels across the Island, what is the aim for building a successful hotel business

 The main motivation is to bring a unique experience to our hotel universes that combines groundbreaking aesthetics with high-quality cultural content. The pillars that support this whole endeavor are fashion, music, art, design, and film, and we strive to incorporate them into everything we do in the hotels. From exhibitions, live concerts, and festivals, to salsa and pole dance classes, Bingo and Karaoke nights, and film and documentary screenings.

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