Debuting this July.
In celebration of the Louis Vuitton 37th America’s Cup Barcelona sailing race, the luxury French fashion house has stepped forward with special capsule collections for both men and women.
Established way back in 1851, the America’s Cup is the world’s oldest international sporting trophy, and Louis Vuitton’s sponsorship of the race started more than 40 years ago, in 1983. For 2024, the event will take place in Barcelona from August 29th to October 27th, with defending champion Emirates Team New Zealand racing against the winner of the Louis Vuitton Cup, which will be contested between the USA, Switzerland, Italy, France, and the UK around Port Vell and the beach leading to Port Olim.
Marking their new role as the event’s title partner, which is now titled the Louis Vuitton 37th America’s Cup, new nautical mens and womenswear capsule collections have been put forward, providing fashionistas with new LV ready-to-wear pieces, accessories, bags and more. Looking to capture the excitement and energy of sail racing, bold colours are infused with house emblems and nautical codes across three themes, titled “Riding the Waves” for technical pieces, “A Day on the Deck” for sporty day wear, and “Elegant Summer Evening” wear. Contrasting patterns prove to be a mainstay across all three themes, with the dynamic America’s Cup logo – the historical graphic “V”, a signature code developed by Gaston-Louis Vuitton – being intertwined with colour blocks of red, white, and navy throughout, creating a reoccurring and recognisable motif.
Louis Vuitton’s 37th America’s Cup Barcelona capsule collections will be available to shop in-store and online beginning on July 18th, 2024.
Check out official campaign imagery below.
PHOTO CREDIT: Louis Vuitton
