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MCM Welcomes The Euros 2024 with Capsule Collection

By May 30, 2024Fashion News

Featuring German player Jonathan Tah.

As its homeland welcomes the biggest tournament in football, MCM is proud to be a part of it. Having supported top international football legends for a long time, MCM is poised for a big fashion victory this summer. In 2024, Germany will host the European Football Championship for the third time in over 30 years. Throughout the past decades, the Munich-born brand has dressed the biggest players from Cristiano Ronaldo to Neymar Junior to Lionel Messi.

Now, the brand’s Maverick message will be spearheaded by German national player Jonathan Tah, who is currently undefeated for Bayer Leverkusen. Having been undefeated for 48 games in a row, Tah will be a key player on the German national team which makes him the perfect candidate.

The MCM Euros 2024 Capsule Collection is a tribute to Munich’s energy and MCM’s heritage, featuring six meticulously crafted pieces blending luxury. The unique pieces include a Lauretos-mixed, fun football-uniform-inspired look, and a football inspired backpack and weekender, seamlessly blending MCM’s German spirited luxury fashion heritage with sporting legacy. To round off the capsule, the brand will further launch six limited edition backpacks, evoking some of the bespoke backpacks MCM has created in the past.

This one-of-a-kind MCM Euros 2024 collection perfectly elevates the electrifying atmosphere of the tournament and has arrived in selected stores and online now. Check it out below.

PHOTO CREDIT: @MCM

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