Skepta Shuts Down London for PUMA “Skope Forever” Release

By May 17, 2024Fashion News

It's Big Smoke's World.

With the arrival of Skepta’s “Skope Forever” sneaker and capsule collection alongside PUMA, the shutting down of London expectedly came with it.

Taking to the streets of London yesterday, the day firmly belonged to the UK’s beloved music artist and designer Skepta, with the world-renowned act joining PUMA in the ever-trendy world of Shoreditch, surprising fans with a performance as Boy Better Know with JME, Jammer, Jammin, Shorty, and DJ Maximum, with other artists such as Novelist and Chip also joining him on stage. Held at London’s Village Underground, the afterparty was transformed into a futuristic digital realm, placing the action-ready PUMA x Skepta collection in sculptural frames, whilst music expectedly returned through DJ’s Janelle Wynter, DJ Maximum and Jordss all playing into the night. Some other attendees on the night included close friends and family of PUMA and Skepta from various scenes in the worlds of music, fashion, and art including Cat Burns, Chip, D Double E, DJ, Maximum, Jammer, JME, Jordss, Leah Abbot, Novelist, P-rallel, Yomi Adegoke, and more.

Check out some shots from the PUMA x Skepta “Skope Forever” London shutdown here.

PHOTO CREDIT: David M. Benett/Getty Images

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