A Big Yes.
For Spring/Summer 2025, Lazoschmidl presents “SWEET DREAMS,” a collection that blurs the lines between fantasy and reality, bringing to life a cine-dramatic perfume ad vision. Directed by Daniel Riera in the vibrant streets of Barcelona, and scored by First Hate, this collection is a playful yet bold reimagining of menswear basics.
“SWEET DREAMS” redefines and elevates everyday menswear essentials. Distressed denim, a staple in any wardrobe, is reinterpreted with unique touches like circular cut-outs inside the back pockets adorned with Swarovski crystals, adding a touch of sparkle and intrigue. These are paired with T-shirts inspired by museum shop aesthetics, featuring prints of ‘handsome men holding an animal’—a motif that adds an special, almost uncanny element to the collection. Also, one of the standout pieces is the teddy fleece surfer hoodie, decorated with pink graffiti. This garment encapsulates the collection’s theme of merging naivety and masculinity, offering a cozy yet edgy look that defies conventional gender norms.
Take a further look into the collection below.
PHOTO CREDIT: LAZOSCHMIDL
