An Infinite Dream.
Axel Arigato has introduced a fresh creative direction for Fall/Winter 2024, led by their newly appointed Creative Director, Jens Werner. Marking a first for the brand, they are launching a comprehensive seasonal campaign that showcases creativity and aims to spark curiosity through a four-month series of video episodes and corresponding visuals.
Titled ‘An Infinite Dream,’ the campaign features a meticulously curated, dreamlike hotel room adorned with a series of commissioned artworks and design objects. This innovative approach reaffirms Axel Arigato’s commitment to creative collaboration, engaging with global talents to enrich its brand universe. Inspired by Jens Werner’s background and passion for art and design, creatives have been consulted through calls and conversations to bring this ethereal space to life.
Check out the full campaign below.
PHOTO CREDIT: AXEL ARIGATO
