Who's Better than Bond?
LOEWE step back from their iPhone lead campaign imagery for their newest dose of FW24 as they sharpen things up with an official HD campaign.
Progressively putting forward a selection of new campaign imagery, LOEWE are slowly but surely unveiling their full range of Fall/Winter 2024 goods, with the former James Bond star Daniel Craig stepping up to the plate as the brand’s latest face. Being a brand ambassador of the Spanish luxury label, Craig joins a plethora of multifaceted creatives as part of LOEWE’s ambassador team, with this latest set of imagery seeing the Hollywood star don some of the brand’s newest men’s pieces. The latest collection features works by American artist Richard Hawkins, whose collages previously adorned the show space of the LOEWE Fall Winter 2024 men’s runway show. Some standout pieces on display include a cropped high-collar black leather jacket, a lilac LOEWE sneaker, as well as a green and brown multi-pattern collared jumper and an oversized black leather belt.
Check out Daniel Craig in LOEWE’s FW24 campaign here.
