Tongue-in-Cheek.
Bringing forward some ever necessary youthful appeal, ERL can’t help but gravitate towards the 1990s as the Californian outfit celebrate their Fall/Winter 2024 pre-launch with an exclusive campaign alongside Dover Street Market.
Eli Russell Linnetz has been grabbing the attention of even the most casual of fashionistas, tapping everyone from Kim Kardashian and Lil Yachty to rapper Ken Carson to wear some of ERL’s latest garments. Heading back to school yet again, ERL casts a nostalgic look back at our younger years as this campaign draws on those central milestones and achievements, as well as the buzz of after school activities.
This exclusive campaign effort with Dover Street Market covers all the essential bases of the high school atmospheres, ranging from young budding love and preppy nerds to “cool kid” jocks and, of course, the skaters. Skipping class in style, rebellion stays as a theme throughout the range as crop tops rule the roost across classic ERL California t-shirts, knitted vests and polo shirts, whilst sagging cargo trousers, mesh football jerseys, checkered boxer shorts, plaid button-down shirts, and denim flared jeans and zipped jackets round out the lively range.
ERL’s Fall/Winter 2024 collection is available now in-store and online via Dover Street Market.
Check out imagery below.
PHOTO CREDIT: ERL/DSM
