Samsøe Samsøe take on the Big Apple.
Samsøe Samsøe unveils its upcoming Autumn Winter 2024 collection by taking to the streets of New York City, the urban landscape for which these styles were designed. The two-part campaign spans a full 24 hours—from 9 AM to 9 PM and then from 9 PM to 9 AM—highlighting how the city transforms throughout the day. This extended timeline underscores how the brand’s signature Scandinavian simplicity seamlessly adapts to New York’s ever-changing rhythm.
At the heart of the campaign are the talents from the Samsøe Samsøe community, who offer their unique perspectives on New York City through an accompanying video series. Alexis, Danny, Elly, Dede, and Dalton not only embody the city’s dynamic spirit as they navigate its bustling streets but also share personal stories that reflect their lives within this vibrant metropolis.
From the early hours of the morning to the late hours of the night, check out the full campaign below.
PHOTO CREDIT: Philipp Paulus
