Back to Shibuya.
Heads up, Rakuten Fashion Week Tokyo might be over, but we aren’t done yet! The week was packed with the best of Japanese street style, as brands and designers showcased their highly anticipated Spring/Summer 2025 collections. From edgy streetwear to avant-garde statements, the Tokyo runways were bursting with creativity and innovation.
Designers brought their A-game, reflecting the pulse of Japan’s fashion culture with bold colors, intricate craftsmanship, and eclectic designs that pushed boundaries. Though the shows have wrapped, the excitement is far from over—we’re still buzzing with the inspiration and trends that will shape next season!
Here are some of our favourite shows you need to check out.
Anrealage Homme
Kamiya
Kamiya’s latest collection came with a grunge, skater-boy energy straight from the ‘90s. Faded jorts, oversized shirts, ripped knits, and floral prints transported the audience to a time when teen spirit ruled. Drawing inspiration from vintage shops, rock, and hip-hop culture, the looks embraced a casual, unrefined aesthetic. Kamiya’s tribute to the skater scene was raw and authentic, capturing the essence of rebellious youth with its relaxed silhouettes and distressed fabrics, a perfect fusion of streetwear and attitude.
Shinyakozuka
Shinya Kozuka’s show, marking the 10th anniversary of his brand, was a whimsical celebration of his past and present. Set against the chirping cicadas outside Tokyo’s National Stadium, the collection, titled “picturesque or die,” was a riot of colors, textures, and playful motifs. From crocheted houses on polo tops to rainbow tweed jumpsuits, each piece carried a sense of childlike wonder. Blue, the designer’s sentimental color, dominated the runway and set design, reflecting Kozuka’s deep emotional connection to his friends and memories. The collection captured Kozuka’s signature blend of joy, quirkiness, and heartfelt sensitivity.
Sulvam
Back on home after several seasons in Paris, Teppei Fujita’s Sulvam presented a high-energy show to celebrate its 10th anniversary. Fujita’s flair for deconstruction was evident in flowing shirts with unfinished hems, visible seams, and intricate layering. The collection melded contemporary tailoring with nostalgic emo influences, featuring ruched jersey tops, sheer paisley shirts, and ‘80s-inspired power suits. Fujita’s ability to expose the inner workings of his garments was a standout, and the collection resonated as a bold mix of avant-garde techniques and nostalgic fashion elements.
Wild Fräulein
Wild Fräulein’s SS25 collection brought an industrial, streetwear aesthetic to the runway. Neutral tones and blue hues dominated, with distressed knit dresses, utilitarian nylon tracksuits, and an inventive dress crafted from belts. The collection embraced a brutalist approach, mirroring the darker tones of modern culture and urban life. Wild Fräulein’s ability to merge functionality with edgy, deconstructed designs captured the rugged essence of contemporary fashion while pushing the boundaries of what streetwear can be.
Yueqi Qi
One standout was Guangzhou-based designer Yueqi Qi, who has built a strong customer base in Japan and brought a much-needed punchiness to the schedule. Qi’s shows are always transportive, and this season was no exception. Her collection, with a heavy dose of intricate detail, felt like an intergalactic journey. With her experience in Chanel’s embroidery atelier, Qi transformed sportswear staples like burgundy tracksuits and football shirts into something entirely her own, adorning them with sequins and lace. Her ongoing collaboration with Adidas shone through with a bright blue corset and clip-on tennis skirt, seamlessly blending into her vibrant, playful universe.
Beyond that, flared jeans, spirals of frills, and jellyfish-like trims—all rooted in Y2K nostalgia—were hallmarks of the collection
PHOTO CREDIT: Rakuten Fashion Week
