During the Prime Day promotion, COOFANDY clearly set its sights on Amazon Prime members aged between 25 and 40 who are active on online platforms. This group generally possesses a certain level of purchasing power, is sensitive to fashion trends, and places importance on both practicality and cost-effectiveness of products. With the theme of “Prime Picks, Premium Styles!”, the brand engaged in multi-touchpoint communication through the Amazon platform, social media, and collaborations with European local KOLs. Related hashtags (such as #COOFANDYprimeday and #COOFANDYinEU) gained traction on social platforms, reinforcing its identity as a “fashion choice for Prime members”.
Best-Selling Items: A Diverse Style Guide for European Summers
Several core products from COOFANDY became favorites among consumers during Prime Day. These items not only met functional needs but also aligned with the summer lifestyle scenarios and aesthetic preferences across different regions in Europe:
- Linen-Blend Wide-Leg Pants: The Embodiment of Relaxed Daily Life
Made from a blend of viscose and linen, these pants emphasize breathability and comfort. Their design caters to European consumers’ pursuit of “burden-free wearing” during the hot summer. From strolling through the streets of Berlin to casual gatherings on the Mediterranean coast, their loose fit and versatility make them a practical choice for creating a laid-back daily look.
- Printed Short-Sleeve Shirts: A Contemporary Interpretation of Tropical Vibes
Crafted from 100% polyester to ensure a cool feel, these shirts feature eye-catching printed patterns. Their popularity reflects young European consumers’ desire for a vacation atmosphere and self-expression. They are frequently seen at music festivals, city explorations (Citywalks), and other occasions, transcending mere clothing function to become symbols of vitality and a free-spirited attitude.
- Simple Linen Short-Sleeve Shirts: Seamless Scene Switching in Urban Life
With a solid color design, neat Kent collars, and chest pocket details, these shirts strike a balance between casual and semi-formal styles. In cities like London and Paris, they can fit into slightly formal office environments and effortlessly transition to social settings when paired with jeans after work, echoing the “work hard, play hard” lifestyle philosophy of European urban youth.
- Sleeveless Sports Vests: The Blurring Boundary between Function and Trend
Featuring a round-neck and sleeveless design with breathable cuts, these vests meet sports demands while also being suitable for beach outings, pool parties, or daily casual wear.
Product Strategy: A Fashion Vehicle Integrating Local Aesthetics
The success of COOFANDY’s products in this round is closely tied to its research into European local fashion aesthetics. The brand attempts to incorporate the simple lines of Northern Europe with the bright colors and patterns of Southern Europe in its product designs, turning these items into fashion mediums that connect different regional cultures and accelerating its localization process in the European market.
Market Response: Increased Attention and Acceptance
COOFANDY received positive feedback in the European market during Prime Day. Data shows that the brand’s overall sales performance was outstanding, with a return on investment (ROI) reaching 2.9. More notably, there was a significant increase in brand awareness: brand search volume surged, and the flagship store attracted a substantial number of new followers.
In terms of communication, content created in collaboration with KOLs received extensive exposure, with related PR reports reaching a large audience. The hashtags on social media spawned a wealth of user-generated content and discussions, with a marked increase in interaction volume, indicating a rising level of recognition and discussion about the brand among the target consumer group.
Deepening the European Fashion Territory with Prime Day as an Anchor
COOFANDY’s performance during the 2025 Prime Day is a testament to its accurate grasp of European men’s fashion consumption trends and the initial success of its localization strategy. This shopping season not only boosted sales but, more importantly, enhanced the brand’s visibility in the European fashion landscape. Looking ahead, if the brand continues to deepen its understanding of European youth lifestyles and engages in more creative collaborations, such as in-depth co-creation with KOLs, user participation in design and product development, it is poised to secure a more solid position in the European fashion consumption market that values both style and cost-effectiveness.
For more information, please visit the COOFANDY website and Amazon storefront, or connect with COOFANDY on Facebook and Instagram.
