Hailey Bieber Fronts Alaïa’s ‘Archetypes’ Campaign for Fall 2026

Hailey Bieber has been unveiled as the face of Alaïa’s Fall 2026 campaign, titled: “Archetypes”.

Photographed by Tyrone Lebon, the campaign highlights Creative Director Pieter Mulier’s continued exploration of sculptural silhouettes and form-fitting design. Set against a stripped-back backdrop, the imagery focuses on intimacy and movement, with garments that contour the body while retaining the house’s architectural precision.

The Archetypes collection builds on Alaïa’s signature balance of softness and structure, using minimalist styling to place attention on shape, texture and silhouette. With Hailey Bieber at the centre, the campaign leans into a clean, understated visual language that reflects the house’s modern identity.

Take a look below.

PHOTO CREDIT: Courtesy of Alaïa