adidas Originals Opens Residency in Paris Exploring Stan Smith

During Paris Fashion Week, adidas Originals opened a two-day creative residency with TTGT Studio, transforming a multi-storey Parisian home into a space celebrating the enduring legacy of the Stan Smith. The immersive experience explored how the iconic silhouette has evolved from a tennis shoe into a cultural staple embraced across fashion, art and design.

Rather than positioning the Stan Smith as a statement sneaker, the residency highlighted its role as a blank canvas for self-expression. Long favoured by creatives for its understated design and everyday versatility, the shoe has become synonymous with effortless style and quiet utility, making it one of adidas Originals’ most enduring icons.

Take a closer look inside the residency below.

PHOTO CREDIT: adidas Originals