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French Summer Ease.
AMI Paris has unveiled “Ami d’Été”, a seasonal selection for men and women inspired by the carefree spirit of summer in the South of France.
The offering combines relaxed silhouettes and light-weight fabrics, with vintage inspired polos, bowling shirts, oversized trousers and flowing skirts creating an effortless warm-weather wardrobe. Stripes, checks and bold polka dots add a playful touch, while a palette of red, blue, white and black reinforces the collection’s timeless appeal.
Accessories including oversized tote bags, jewellery, sunglasses and branded caps complete the selection. The campaign also highlights the Mirage sneaker alongside a royal blue T-shirt from the brand’s 15th-anniversary “Thank You For Being a Friend“ capsule, celebrating founder Alexandre Mattiussi‘s ongoing appreciation for the community that has supported the brand since its inception.
PHOTO CREDIT: Courtesy of AMI Paris
