Hailey Bieber Stars in SKIM’s Latest Campaign

Hailey Bieber is the latest face of Skims, starring in a new campaign for the brand’s ‘Everyday Cotton’ collection. Photographed by renowned fashion photographer Mert Alas, the imagery places a spotlight on some of the line’s signature essentials, highlighting Skims’ continued focus on elevated basics designed for everyday wear.

Originally introduced earlier this year as a permanent addition to the Skims offering, Everyday Cotton combines the familiarity and comfort of traditional cotton with the body-conscious fit that has become synonymous with the brand. The collection spans a range of underwear and bra styles inspired by some of Skims’ most popular silhouettes, offering a streamlined approach to wardrobe foundations.

The new campaign follows the collection’s initial launch, which featured Kylie Jenner, and further reinforces Skims’ ability to pair high-profile talent with its growing catalogue of essentials. With Hailey fronting the latest chapter, the brand continues to position Everyday Cotton as a core pillar within its expanding product offering.

Discover the campaign imagery below.

PHOTO CREDIT: Courtesy of SKIMS