Lacoste Gives Alpine’s A290 Rallye the Ultimate Upgrade

Lacoste and Alpine have joined forces for a collaboration celebrating two of France’s most iconic sporting brands, unveiling a one-off Alpine A290 Rallye electric rally car alongside an exclusive capsule collection inspired by performance, innovation and design.

Front and centre of the collaboration is Beware of the Crocodile – Alpine Lacoste A290 Rallye, a customised version of Alpine’s upcoming electric rally car. More than just a redesign, the project builds on the technical foundations of the A290 Rallye, Alpine’s most performance-focused interpretation of the model to date. Lacoste’s signature crocodile motif is featured throughout the design, from exterior detailing to the immersive red interior.

In addition to the one-off vehicle, the two brands also unveiled a capsule collection that merges Lacoste’s sporting heritage and Alpine’s motorsport DNA. The range includes polos, T-shirts, technical outerwear, accessories and a selection of co-branded pieces.

Rooted in the shared legacies of René Lacoste and Alpine founder Jean Rédélé, the collaboration celebrates innovation, performance and French design, bringing together the worlds of fashion and motorsport in one of this year’s most unexpected collaborations.