Louis Vuitton Leads the Monaco Grand Prix

Louis Vuitton has reinforced its connection to motorsport as title partner of the 2026 Formula 1 Louis Vuitton Grand Prix de Monaco, further expanding its presence across one of the sport’s most prestigious weekends.

Alongside its title sponsorship, the House has unveiled a new Monaco City Guide, dedicated Grand Prix-themed window displays at its Monaco boutique and the latest edition of its bespoke Trophy Trunk, created to house the Monaco Grand Prix trophy. Returning for a sixth consecutive year, the trunk is crafted in Louis Vuitton’s signature Monogram canvas, reimagined in red as a tribute to Monaco’s national colours and finished with the House’s iconic “V” for Victory.

The partnership reflects Louis Vuitton’s growing presence within Formula 1, having first partnered with the Automobile Club de Monaco in 2021 before becoming an Official Formula 1 Partner in 2025. During the race weekend, the House will also extend its visibility trackside through bespoke circuit branding inspired by the speed and dynamism of Formula 1, bringing its distinctive visual identity to one of motorsport’s most iconic settings. Will you be tuned in?

PHOTO CREDIT: Courtesy of Louis Vuitton