Balenciaga Celebrates The Qixi Festival

I ♥ U 2.

Balenciaga has unveiled its QIXI 26 series, a special capsule and campaign created to mark China’s upcoming Qixi Festival, a holiday steeped in themes of romance and devotion. Rolling out globally ahead of the celebration on August 19, the collection reworks a number of the house’s wardrobe staples with fresh artwork and lighthearted new logo treatments.

Designed with couples in mind, many of the pieces are meant to be worn together, creating a kind of visual conversation between two people. The range spans both menswear and womenswear essentials, including T-shirts, hoodies, short-sleeve shirts, gym shorts, denim jackets, button-fly miniskirts, drawstring skirts and caps. Each item is finished with hand-scripted pink lettering reading “I U” or “I ♥ U 2,” alongside feathered arrow motifs that face one another when the matching pieces are styled as a pair.

The collection’s centrepiece is a limited edition of the Le City Moto Bag, rendered in black suede and covered in crystal strass detailing like hearts pierced by arrows, ribbon bows, stars and the house’s signature “B” script. The doodle-inspired embellishments give the bag the feel of a lovestruck notebook margin, tying neatly into the collection’s spirit.

The QIXI 26 Series will be available at select Balenciaga boutiques and online, bringing the brand’s signature aesthetic together with a nod to one of China’s most romantic traditions.