Inside Prada’s Simplistic Fall/Winter 2026 Collection

Prada is shifting its focus to life’s quieter moments with its Fall/Winter 2026 campaign, where the ordinary becomes the central narrative.

Photographed and directed by Barry Jenkins, the campaign stars Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan in a series of intimate scenes that blur the boundaries between cinema and fashion. Rather than grand gestures or theatrical settings, the imagery finds meaning in everyday rituals, allowing the collection by Miuccia Prada and Raf Simons to exist as part of the story rather than simply dressing it.

Long interested in the dialogue between fashion and film, Prada once again positions clothing as a character in its own right. Through a cinematic lens, familiar domestic settings are elevated into thoughtful studies of emotion, presence and human connection, reinforcing the House’s ongoing fascination with storytelling beyond the runway. As most fashion houses continue to adopt this notion, Prada instills a thought in all of us: to find beauty in the simple everyday.