The pair kick off Fashion Month with matcha, merch and a colour-matching bar.
London’s matcha obsession is showing no signs of slowing down. Starting tomorrow, Oatly is teaming up with Goodhood for Monochrome by Oatly, a ten-day pop-up turning the Shoreditch store entirely green.
Taking over Goodhood’s corner space, the pop-up will serve free Oatly matcha drinks, including Pear & Jasmine Matcha and Pandan Matcha, alongside a limited-edition Oatly x Goodhood collection. Tote bags, keychains and soap are just a few of the pieces you can expect, alongside an exclusive ceramic collection made with Liam Owen, featuring matcha mugs, incense holders and trinket trays.
And if simply drinking your matcha isn’t enough, there’s a Colour Matching Matcha Bar too. Taking place on the 3rd and 10th of September, visitors can have a colour assessment to find their shade of matcha green before a barista makes them a matching drink. Yes, a colour analysis for your matcha. You read that correctly.
Monochrome by Oatly runs from 3 to 13 September at Goodhood, 15 Hanbury Street, London E1 6QR. Entry is free, with complimentary drinks available throughout the pop-up.
PHOTO CREDIT: OATLY
