Exclusive beauty drops are coming straight to your FYP.
Sephora is officially making its TikTok Shop debut, launching a new shopping experience that will let beauty lovers discover and buy exclusive drops without leaving the app.
Launching in the US on 19 September, the Sephora Drop Shop won’t work quite like your usual Sephora visit. Instead of filling its TikTok storefront with everything on its shelves, the beauty retailer will release a curated selection of products through monthly drops, spotlighting different brands.
Each drop will be teased through creator-led content before being revealed during a TikTok LIVE, with celebrity hosts, brand founders and creators joining to introduce the products and answer questions in real time. The products will initially be exclusive to Sephora’s TikTok Shop, with select items later making their way in-store.
As if our TikTok Shop baskets weren’t already full.
PHOTO CREDIT: Imagery Courtesy of SEPHORA
