Shot by Simon Cahn.

A Parisian brand AMI was founded by Alexandre Mattiussi in 2010. The brand states that they always want to send a positive and smiling message. AMI offers casual clothing that you are able to shop in their stores in Paris, London, Tokyo and Hong Kong. AMI has just released their Spring/Summer 2017 collection and their campaign video. Their newest collection is dedicated to ”the guy who just woke up” and it features orange, retro brown and rich green-blue colourways. Watch AMI’s Spring/Summer 2017 campaign video above.
See the full Alexandre Mattiussi Spring/Summer 2017 collection below.














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